6 Ways To Boost The Conversion Rate For Your Magento Store

Conversion is the key goal of any seller in the online domain. After all, this is the reason that merchants go all the way of investing in a store that has an excellent look and feel. So if you already have a Magento e-commerce website ready, you should be focused on enhancing its conversion rates. Most designers understand that generating sales goes beyond having a good looking web store and there is a lot of extra efforts and creativity that needs to be invested. As a result, it is better to join hand with professionals and have your store designed and developed by them. Here are the measures that you can adapt to increase the conversion rate for your Magento store:

1. Easy Navigation

Navigation is the key to maximizing conversions because the ease of browsing your website is something the keeps the users there till they close the purchase. The solution lies in taking them to the completion of their shopping journey in minimum possible clicks. Also, the interface should be uncluttered and intuitive so that the user finds his way comfortably as he searches and browses the products and reaches the conversion page.

2. Clear and unique product presentation

Since the appearance of the products on the store is the only way that your shoppers can judge them, you need to be attentive towards their presentation. The images should be bright and clear while the product descriptions need to be informative and engaging. Adding a video is a good idea to boost the buyer’s confidence. Convey this requirement to the team you have chosen for website or marketplace development services as it really matters a lot.

3. Simplified Checkout

Increasing the conversion rate can be as simple as simplifying the checkout process. It should have minimal form filling and fewer steps. Magento 2, in particular, is a great platform in this context because of its short and simple checkout process. Further, guest sign-in is another feature that you can empower your online store to get it high in terms of converting the visitors into customers.

4. Multiple payment options

One of the reasons that visitors leave their carts before converting is that they fail to get the payment option that works for them. Ensuring that you have multiple payment options including the most reliable and popular ones for your potential shoppers is a good way to amp up your conversion game.

5. Fast Loading Speed

Another parameter that affects the conversion rate is the loading speed of the website. Online shoppers lack patience and would not want to stay on a site that takes even a few seconds more to load. As per a survey, every single second lost in page loading can lead to 7% reduction in the conversions. So you should ensure that the store is well-optimized for high performance and seek Magento support in case of speed issues.

6. Buyer reviews and testimonials

Beyond the design and development aspects, you need to win the trust of the customers to enhance your conversion rates. A good way to gain the confidence of the potential buyers is by encouraging the existing ones to share their reviews, testimonials, and product stories on the website.

The e-commerce domain, as well as buyer expectations, are changing constantly, which make it challenging for businesses. The best approach is to keep pace with the changing trends so that you stay ahead of time and align with the user expectations. Having an expert development partner by your side is the best way to handle things without having to worry about the conversion rate on your Magento store. They can understand your challenges and devise the best solutions to resolve them.

Migrating From Magento 1 to Magento 2 - What Should You Know

Magento, one of the best ecommerce platforms, has formally reported it will end support for all 1.x versions this November. This leaves a huge number of organizations defenseless against security dangers if opt not to relocate to Magento 2.

Who Will the End of Magento 1 Affect?
Comprehensively around 420,000 sites are running Magento yet under 20,000 or 4% of them are now opting for Magento 2 development, most from the U.S., as indicated by trends.builtwith.com

This leaves 92-93% of all clients attempting to explore the best game-plan for their organizations. The uplifting news is the organization will proceed with additional help for no less than the year and a half, since the update procedure for even the most fundamental ecommerce website will take from three to six months.

Is It Worth Upgrading to Magento 2?
Magento 1 versions as of now have constrained usefulness as contrasted with Magento 2, which accompanies critical changes, for example,

• Up to 50% faster stacking time
• Upgraded security through a few payment gateways
• New B2B and B2C highlights
• A responsive stage that can be utilized on any device
• A more instinctive and easy to understand administrator board
• Greater adaptability for customized features and simpler augmentation updates

Drawbacks of Moving to Magento 2
Despite the fact that there are various advantages, moving your whole store to a moderately new stage is a long way from a brisk and simple process. There are various issues that should be tended to address with the end goal to be immediately settled:

• Additional expenses on developers: You can't move your site without a team to set everything up and make the fundamental changes, for example, building expansions not accessible on Magento 2.
• You have to build new themes.
• It isn't conceivable to port your Magento 1 subjects straightforwardly into Magento 2.
• A few expansions from Magento 1 will vanish.
• It's a tedious procedure
• Issues with cohesion. Magento 2 is utilizing new technologies which likewise makes it inclined to specialized troubles.

The Risks of Remaining on Magento 1
Once the support on Magento 1 will come to end, all the sites as yet utilizing the platform will be obvious objectives for server assaults, site assaults, spam assaults and silent capture of installment details. Aside from the security chances, all stores will, in any case, need to oversee issues with respect to the moderate execution and an inexorably difficult to explore the site, which can result in a reduction in traffic, clients, and deals.

When Is the Best Time to Move?
Shockingly, no two vendors will have a similar response to this inquiry, as there are a wide range of components to consider. For instance, if your Magento 1 has a lot of issues and hazardous features, rather than proceeding to put resources into Magento support services that will at last be deserted you'd be encouraged to begin the migration procedure.

Then again, if your store is running easily, the best strategy is hold up until the point that Magento 2 is additionally refreshed. That doesn't mean you shouldn't begin planning for the enormous move, however. Since this is a long procedure, there are a couple of steps that will help make a smoother transition.

A couple of ventures to consider for Magento 2 migration process:

The performance of your store: A pre-migration agenda will demonstrate to a great degree accommodating in picking which features you need to fix and which you have to actualize.

Put time aside: You have to hold off on any real changes in accordance with your ecommerce website while making the redesign.

Make a migration plan: Review augmentations and themes on your present site and record each and every thought you have: what stays, what goes, what needs more work.

Install and set up a Magento 2 equipment framework and plan it to coordinate your present one. In some cases, the Data Migration Tool may demonstrate supportive.

Continuously have a dry run: Once everything is set up, try having a dry run and testing everything all together before going live.

The most recent declaration identified with Magento's end-of-life decreases the stresses to an impressive degree as despite everything you have enough time left. Since the move is so demanding, you have to do it with conviction and procuring an expert Magento development company is the most ideal approach to do it.